244 Robert Cialdini - Mastering the Seven Principles of Influence and Persuasion

Key Takeaways  The Seven Principle of Influence Reciprocity  Liking  Social Proof  Authority  Scarcity Commitment in Consistency  Unity  “The thing I really wanted to answer as a researcher and a scholar, was what are the things that caused people to say yes, to request, to move them in the directions you’re asking them to move in Read More

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714 Robert Cialdini - Influence: The Psychology of Persuasion

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BIBLIO, Influence: The Psychology of Persuasion by Robert B. Cialdini, Paperback, December 26, 2006, Harper Business

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Increased sales: Your powerful psychological weapons of influence